CVC’s Tom Pfeifer Certified in Inbound Marketing Methodology

Badge signifying that Tom Pfeifer is Inbound Certified by HubSpot AcademyFOR IMMEDIATE RELEASE
Aug. 3, 2015
Contact: Tom Pfeifer

CVC’s Tom Pfeifer Certified in Inbound Marketing Methodology

SPRINGFIELD, VA – Tom Pfeifer, managing partner and chief strategist for Consistent Voice Communications, has been certified in Inbound Marketing Methodology by HubSpot Academy.

Inbound Marketing recognizes the current buying practices of customers and clients. It is customer-focused and draws in customers, rather than using a hard-sell. It focuses on educating consumers and building brand awareness so you are their choice when they are ready to buy.

“I was drawn to Inbound Marketing because it relies on customer personas, a concept I had independently developed as ideal clients,” Pfeifer said. “Building ideal clients – or customer personas – allows you to anticipate your clients’ wants and needs and build your marketing message around it.”

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