Clear and concise writing: It’s all very civilized

An example of cuneiform, the earliest known  writing systems of Mesopotamia, Persia, and Ugarit.

An example of cuneiform, the earliest known writing systems of Mesopotamia, Persia, and Ugarit. (© Can Stock Photo Inc. /swisshippo)

A picture may be worth a thousand words, but a caption gives it context.

Videos are all the rage. But if the script is ineffective, so is the message.

Public speakers do it without notes. But the speech is written first.

To be a terrific tweeter, you must write engaging and effective headlines in 140 characters or less.

Why? Because the foundation for all effective communication is clear and concise writing.

It is also the foundation for civilization itself. So says the Metropolitan Museum of Art in its online essay “The Origins of Writing.” The essay notes that the population of southern Mesopotamia exploded in the 4th century BC. That includes Uruk, (oo-rook) which grew into the world’s first city. It is also here that we find the first examples of a written language. As the ability to communicate in written form spread, so did civilization.

As your writing becomes clearer and more concise, your message will explode too. It’s all very civilized.


Tom Pfeifer is the managing partner and chief strategist for Consistent Voice Communications. Reach him at Tom@YourConsistentVoice.com.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: