I had an epiphany on Black Friday. It occurred after I logged onto Facebook and saw my friends spelling the contraction “it’s” as “its” for the umpteenth time. I already had a headache from overindulging the day before and my coffee had not yet kicked in.
Miffed as only an English nitpicker can be, I immediately Googled “misuse of its” in an attempt to see if anyone kept a tally of this insidious abuse of the English language.
Despite nearly 42 million results—and Carpe Diem blogger Mark J. Perry’s quarterly rants against abusers landing in the top four spots—no tally could be found. It’s the fifth result that caught my eye, however. Specifically, the phrase “misuse and its treatment.”
Could there be a program for English abusers? So I Googled “English recovery program” and found:
Eureka! But my excitement was short-lived. I quickly realized it was an alcohol and drug recovery facility.
But wait. Perhaps I was onto something. Perhaps I could modify the Alcoholics Anonymous 12-step recovery program into a program English abusers could follow. And so I did. Get your FREE copy of our 12-Step Recovery Program for English Abusers here.
Tom Pfeifer is the managing partner and chief strategist for Consistent Voice Communications. Reach him at Tom@YourConsistentVoice.com.
Initial Thoughts 
Posted by Lena DeMonte on December 1, 2014 at 9:53 pm
Hi – it’s Lena… (I think I got that right…)
Of course I want to sign up for anything that says 12-Step but I could not do it on the site… is there a bug? I could not get it to submit.
Keep me posted.
Thanks –
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Posted by Tom Pfeifer on December 2, 2014 at 8:58 am
Thanks for letting me know, Lena. Try it again. It should be fixed now.
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